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C2RO NEWS | Telefónica Elevates Retail Innovation with C2RO’s ENTERA AI Video Analytics at Flagship Store in Madrid

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Telefónica has reopened its iconic Movistar Space in the heart of Gran Vía, Madrid, merging cutting-edge technology with the building's historic charm. This newly transformed flagship store, the largest in Spain, is designed to deliver a revolutionary retail experience by blending culture, entertainment, and digital innovation. With offerings ranging from interactive product zones to state-of-the-art recording studios, the store is poised to become a hub for both tech enthusiasts and casual visitors.


At the forefront of this innovation is Telefónica Tech's partnership with C2RO’s ENTERA AI-powered Video Analytics Solution, which provides real-time behavioral insights. This technology captures and analyzes visitor traffic, demographic trends, and customer interactions, ensuring a highly personalized experience. By strictly adhering to privacy and GDPR standards, C2RO ENTERA allows Telefónica to optimize customer engagement while maintaining the highest levels of data security.


Telefónica’s collaboration with C2RO sets a new standard for AI-driven customer insights, helping them better understand consumer behavior and continuously enhancing the customer experience.


About C2RO

C2RO™ is a leader in Privacy-Aware AI video analytics, specializing in labor optimization and theft deterrence for large-scale physical retail environments, as well as smart city, industrial, banking, hospitality, and healthcare analysis. Our state-of-the-art computer vision technologies are designed to work seamlessly with existing security cameras, providing exceptional flexibility, scalability, and accuracy—all while strictly adhering to stringent data privacy regulations, including the EU's GDPR.


For more information, please visit our website at www.c2ro.com.

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