Events & Trade Shows
Maximizing Event Return on Investment and Improving the Visitor Experience
Convention centers and show venues have long tried to understand how attendees navigate and interact with exhibitor and their products, trying to design successful events for better visitor experience, increased conversion and higher event ROI. Various wireless technologies have previously been applied to understand traffic and journeys, but lack of accuracy, scale and reliability have continuously led to gaps in data and understanding.
ENTERA™ is specifically designed to generate footfall and journey data for large-scale venues like event centers and shopping malls. You can gain key insights into a venue’s footfall to optimize your venue layout and:
✓ Identify the most popular points of entry and exit,
✓ How people interact with the venue,
✓ Areas of dwell and much more.