Transform Your Business by Understanding Everything about How Your Customers
Interact with Your Products and Associates
Unlike for e-commerce, Retailers have no high-resolution data for understanding the performance of in-store promotions and initiatives. They cannot optimize in-store usage of space and mitigate the impact of variations in traffic flow due to regional or localized elements because they can only rely on inferred data that is collected across a wide range of stores and data points.
ENTERA™ provides comprehensive and accurate shopper journey insights, detailed socio-demographic breakdowns, and detailed analysis of shopper behavior related to specific points of interest. Drive revenue growth by maximizing operational efficiency of staff and space while specifically measuring effectiveness of sales and marketing campaigns.