Retail
Transform your business by understanding everything about how your customers interact
with your products and associates.
The Problem.
Unlike for e-commerce, Retailers have no high-resolution data for understanding the performance of in-store promotions and initiatives. They cannot optimize in-store usage of space and mitigate the impact of variations in traffic flow due to regional or localized elements because they can only rely on inferred data that is collected across a wide range of stores and data points.
The Solution.
ENTERA™ provides comprehensive and accurate shopper journey insights, detailed socio-demographic breakdowns, and detailed analysis of shopper behavior related to specific points of interest. Drive revenue growth by maximizing operational efficiency of staff and space while specifically measuring effectiveness of sales and marketing campaigns.
ENTERA™ Solutions and Applications
for Retail
DEMOGRAPHICALLY CLASSIFIED JOURNEY
Understand visitor behavior and social habits by demographic class. Study visiting patterns to identify the optimal visitor route. Build engaging and interactive spaces that speak to your actual audience.
POINT OF ENGAGEMENT ANALYSIS
Benchmark product displays and new services with insights on dwell-time, focus, and touch metrics. Couple this highly strategic data with journey sequences and socio-demographics to effectively drive conversion goals or ensure ROI on new technology roll-outs.
EMPLOYEE / VISITOR ENGAGEMENT
Identify high-traffic areas in your physical facility by analyzing heat maps and visitor engagement rates with staff and space. Quickly identify and address inefficiencies to increase your revenue per square foot.
QUEUE PERFORMANCE MONITORING
Real-time Monitoring of queues and service counters including the throughput, average time spent, abandonment rates and customer/employee ratios to ensure the highest level of customer service and reduce negative experiences and lost sales opportunities.
