Optimizing Tenant Selection by Understanding Socio-Demographic Journeys
Shopping malls are facing intense pressure to provide an enticing experience to ever changing demographic segments of the population which have diverging interests from previous generations. Understanding the demographic associations to brands and interests is the key to success and survival.
Shopping malls are in a unique position to offer their customers with a centralized space for shopping, entertainment and dining. Visionary mall operators using C2RO’s AI video analytics solution have successfully differentiated their offering by leveraging our comprehensive and accurate demographically classified journey insights, to build data-driven strategies that elevate the customer experience.