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C2RO NEWS | C2RO PERCEIVE™ Now Available on SAP® Store

By integrating with SAP Analytics Cloud, SAP Data Warehouse Cloud and SAP Data Intelligence, C2RO PERCEIVE™ provides customers a deep and accurate understanding of visitor behavior in the context of business operations and marketing initiatives.

Montreal, Canada – June 15th, 2021 – C2RO today announced that C2RO PERCEIVE™ is now available on SAP® Store, the online marketplace for SAP and partner offerings. C2RO PERCEIVE™ integrates with SAP Analytics Cloud, SAP Data Warehouse Cloud and SAP Data Intelligence and provides a powerful data analytics package for consumer industries customers seeking to optimize business operations and increase store performance.

“We are extremely pleased to announce that C2RO PERCEIVE™ is now available on SAP Store,” said Riccardo Badalone, chief executive officer at C2RO. “By integrating with SAP Analytics Cloud, SAP Data Warehouse Cloud and SAP Data Intelligence, C2RO PERCEIVE™ provides companies that use SAP technologies the power to transform their physical retail business through a deep understanding of their customer’s behavior in the context of their store operations, marketing initiatives, and in-store transactions.”

C2RO PERCEIVE™ is a proprietary AI video analytics platform that analyzes visitor behaviour in the physical world and provides game-changing data such as visitor journeys, socio-demographics, and point-of-interest conversion rates. C2RO PERCEIVE™ is the world’s first biometric-free video analytics solution that safely leverages existing security camera infrastructure and delivers industry-leading flexibility, scalability, and accuracy while strictly adhering to the most restrictive data privacy regulations in the world such as the European Union’s General Data Protection Regulation (GDPR).

Retail customers can leverage C2RO PERCEIVE™ to:

- Optimize business operations for peak and low traffic

- Boost revenue performance by capturing visitor behavior and demographics

- Collect visitor engagement metrics and feedback from in-store promotions and marketing campaigns

- Perform A/B testing and analyze trends across traffic, sales, and conversion metrics

SAP Store, found at, delivers a simplified and connected digital customer experience for finding, trying, buying, and renewing more than 1,800 solutions from SAP and its partners. There, customers can find the SAP solutions and SAP-validated solutions they need to grow their business. And for each purchase made through SAP Store, SAP will plant a tree.

About C2RO

C2RO™ was founded in 2016 and is headquartered in Montreal, Canada, a global hub for Artificial Intelligence. C2RO™ was listed as the 2020s most pioneering AI video-analytics solution by Corporate Vision and one of the most trusted retail technology providers in the world by CIO Techie magazine.

C2RO™ is a leading provider of cutting-edge privacy-aware AI video analytics for physical spaces using proprietary edge-cloud AI and computer vision technologies. The C2RO™ biometric-free solutions are built for scale and reuse existing surveillance cameras while being compliant with the most restrictive data privacy regulations in the world such as GDPR.


SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP SE in Germany and other countries. Please see for additional trademark information and notices. All other product and service names mentioned are the trademarks of their respective companies.

Any statements in this release that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. All forward-looking statements are subject to various risks and uncertainties described in SAP’s filings with the U.S. Securities and Exchange Commission, including its most recent annual report on Form 20-F, that could cause actual results to differ materially from expectations. SAP cautions readers not to place undue reliance on these forward-looking statements which SAP has no obligation to update and which speak only as of their dates.

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Media Contact

Marketing Communications, C2RO


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