top of page

C2RO NEWS | C2RO Proudly Welcomes a New Board Member

  • Writer: C2RO
    C2RO
  • Nov 12, 2019
  • 2 min read

C2RO is proud to welcome Bernard Sanchez as an Independent Board Member



The addition of Bernard Sanchez, who has extensive experience in successfully selling enterprise retail software to international markets, will be a substantial asset to the company as it executes an international expansion plan for its C2RO Perceive™ Software Platform.

MONTREAL, CANADA – November 12, 2019 – C2RO has announced today the appointment of Bernard Sanchez, as an independent member of its Board of Directors. Bernard, President and Chief Executive Officer of SCBSI, brings to C2RO’s Board over 30 years of experience in business leadership, corporate strategy, and enterprise sales operations.

“We are very proud to welcome Bernard as an Independent member of our Board,” said Riccardo Badalone, President and Chief Executive Officer of C2RO. “Bernard brings a unique depth of experience and expertise in selling and scaling high-value enterprise software to the Board. We look forward to leveraging his insights and strategic experience to advance the long-term growth of C2RO.”

“I’m very excited to work with the C2RO management team as they expand into international markets and drive toward sustainable long-term growth,” said Bernard Sanchez. “Having successfully developed several major new markets for enterprise software throughout my career, I’m looking forward to helping C2RO maximize expansion and growth of their powerful and unique solution into the retail and smart city markets abroad.”


About Bernard Sanchez

Bernard Sanchez’s passion for selling enterprise software, and his expertise in management and sales operations, are what allowed him to successfully expand business growth and introduce new technologies in different industries. He has run global operation and sales teams in several enterprise software companies including SAP and IBM. Bernard and his international team were the main architects in the creation of the CRM unit at SAP, which led to market leadership in less than 18 months as it was widely adopted by numerous industries, especially the Retail industry. Bernard serves as the board of director at several high-tech companies as well as successfully launching and leading companies in the tech industry. Most recently, he founded SCBSI an organization supporting companies increasing top and bottom line in established and new markets. Bernard is recognized as a change agent, a coach, and a fervent of customer-centric operations.


About C2RO (www.c2ro.com)

C2RO is a high-tech software start-up, based in Montreal and founded by Dr. Soodeh Farokhi in 2016. It has developed a proprietary global machine vision AI platform that offers enterprise SaaS solution. The company’s main product, C2RO PERCEIVE™, the Google Analytics for physical spaces, is enabling the digital transformation of the physical retail, shopping malls, smart city, and enterprise market. The innovative machine vision platform anonymously captures visitors’ journey by demographic class by reusing existing surveillance cameras while staying compliant to even the most restricting data privacy regulations in the world. The product has been deployed in tier 1 customer sites and malls all over the world including Europe.

Comentarios


Ya no es posible comentar esta entrada. Contacta al propietario del sitio para obtener más información.

FOLLOW US

  • C2RO LinkedIn
  • C2RO YouTube

C2RO™   |   TRANSFORMING HUMAN BEHAVIOUR INTO ACTIONABLE DATA


C2RO™ is a leader in privacy-aware AI video analysis, specializing in labor optimization and theft deterrence for large-scale retail environments. Our advanced computer vision technology seamlessly integrates with existing security cameras, ensuring flexibility, scalability, and accuracy while strictly adhering to global data privacy regulations, including GDPR.

ENTERA™: Biometric-Free AI Video Analytics
C2RO’s flagship solution, ENTERA™, enhances operational efficiency, asset protection, theft prevention, and customer experience—all while maintaining an unwavering commitment to privacy. By delivering deep behavioral insights, ENTERA™ enables data-driven decision-making, optimizing the entire customer journey—from entry to checkout.

Revolutionizing Retail Security with ENTERA™ Theft Deterrence
ENTERA™ Theft Deterrence leverages AI-driven analytics and patented RFID fusion technology to detect fraud, tampering, and theft in real time across fashion, grocery, and fuel retail sectors. Powered by 100% FACELESS AI™, it offers a non-intrusive, biometric-free security solution that enhances protection without disrupting the customer experience.

ENTERA™ seamlessly scales across thousands of locations with up to 10X savings on Edge investments.

Industry Recognition
Founded in 2016 and headquartered in Montreal, Canada, C2RO™ has earned global recognition:
•    2020 – Named Most Trusted Retail Technology Provider (CIO Techie)
•    2020 & 2021 – Recognized as the Most Innovative Privacy-Aware AI Solution (Corporate Vision)
•    2021 – Selected as the exclusive AI Video Analytics provider for Telefónica Tech
•    2023 – Awarded Best Overall Marketing Analytics Solution (MarTech Breakthrough Awards)

C2RO™ continues to set the standard for AI-powered video analytics, transforming retail security and operations without compromising privacy.

HEADQUARTERS

55 Mont-Royal Avenue W
Unit 970
Montreal, Qc

Canada,

H2T2S6

SAP Store Black Banner
bottom of page