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C2RO NEWS | C2RO Proudly Welcomes a New Board Member

C2RO is proud to welcome Bernard Sanchez as an Independent Board Member

The addition of Bernard Sanchez, who has extensive experience in successfully selling enterprise retail software to international markets, will be a substantial asset to the company as it executes an international expansion plan for its C2RO Perceive™ Software Platform.

MONTREAL, CANADA – November 12, 2019 – C2RO has announced today the appointment of Bernard Sanchez, as an independent member of its Board of Directors. Bernard, President and Chief Executive Officer of SCBSI, brings to C2RO’s Board over 30 years of experience in business leadership, corporate strategy, and enterprise sales operations.

“We are very proud to welcome Bernard as an Independent member of our Board,” said Riccardo Badalone, President and Chief Executive Officer of C2RO. “Bernard brings a unique depth of experience and expertise in selling and scaling high-value enterprise software to the Board. We look forward to leveraging his insights and strategic experience to advance the long-term growth of C2RO.”

“I’m very excited to work with the C2RO management team as they expand into international markets and drive toward sustainable long-term growth,” said Bernard Sanchez. “Having successfully developed several major new markets for enterprise software throughout my career, I’m looking forward to helping C2RO maximize expansion and growth of their powerful and unique solution into the retail and smart city markets abroad.”

About Bernard Sanchez

Bernard Sanchez’s passion for selling enterprise software, and his expertise in management and sales operations, are what allowed him to successfully expand business growth and introduce new technologies in different industries. He has run global operation and sales teams in several enterprise software companies including SAP and IBM. Bernard and his international team were the main architects in the creation of the CRM unit at SAP, which led to market leadership in less than 18 months as it was widely adopted by numerous industries, especially the Retail industry. Bernard serves as the board of director at several high-tech companies as well as successfully launching and leading companies in the tech industry. Most recently, he founded SCBSI an organization supporting companies increasing top and bottom line in established and new markets. Bernard is recognized as a change agent, a coach, and a fervent of customer-centric operations.

About C2RO (

C2RO is a high-tech software start-up, based in Montreal and founded by Dr. Soodeh Farokhi in 2016. It has developed a proprietary global machine vision AI platform that offers enterprise SaaS solution. The company’s main product, C2RO PERCEIVE™, the Google Analytics for physical spaces, is enabling the digital transformation of the physical retail, shopping malls, smart city, and enterprise market. The innovative machine vision platform anonymously captures visitors’ journey by demographic class by reusing existing surveillance cameras while staying compliant to even the most restricting data privacy regulations in the world. The product has been deployed in tier 1 customer sites and malls all over the world including Europe.


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