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C2RO NEWS | C2RO Raises $2.25 M Financing to Commercialize Portfolio of Enterprise-Grade Cloud A.I.

  • Writer: C2RO
    C2RO
  • Jun 26, 2019
  • 3 min read


Montreal-based C2RO today announced that it has secured CAD$2.25 Million in new financing in a round led by Fonds Innovexport, with participation from GCI Capital Inc., Harbor Street Ventures, Tandemlaunch, Ministere de Economie et L’Innovation, and several angel investors in Canada, the U.S. and Europe. The funds will be used to accelerate the commercialization of C2RO’s powerful enterprise-grade cloud A.I. services.


“We led the investment in C2RO because it has an excellent execution team, a significantly expanding Tier1 customer base, and a formidable technology position in the field of real-time machine vision A.I.,” said Richard Bordeleau, President at Fonds Innovexport. “C2RO will have a tremendous impact on the industry and we want to support them through this journey.”

In June of 2018, the company introduced C2RO Engage™, the world’s first real-time cloud-based facial recognition platform. In March of 2019, C2RO augmented its A.I. services portfolio with Perceive™, a state-of-the-art fully anonymous customer journey analysis platform, and demographic classification system. Engage™ and C2RO PERCEIVE™ are the two key ingredients to enabling the transformation cycle that is taking place in the retail and commercial real estate industries toward highly personalized and data-driven interactive smart environments. C2RO’s product offerings are fully compliant with the most stringent privacy regulations, including the EU’s General Data Protection Regulations (GDPR).


“We welcome the support of our new and existing shareholders, which will allow us to expand our current customer deployments and pursue new and exciting opportunities for our portfolio of A.I. products both here in North America and abroad,” added Riccardo Badalone, President & CEO of C2RO. “I’m am incredibly excited about our Engage™ and C2RO PERCEIVE™ products, which are proving themselves in the field and are allowing us to assist an increasing number of early adopters with their digital transformation objectives.”


According to Market and Markets, the global market for A.I. analytics solutions in retail and commercial real estate will exceed $5B USD by 2022 and is growing at a stunning 40% CAGR. The growth is being fueled by global retail and commercial real estate brands that are blending digital and physical assets to provide consumers with increasingly frictionless and highly personalized experiences.


About C2RO Inc.

C2RO is a Montreal-based high-tech software start-up that was incubated at Tandemlaunch Inc. in 2016 and has developed a proprietary universal machine vision A.I. platform for the enterprise market. The company has introduced a portfolio of products (Engage™ and C2RO PERCEIVE™) that leverage the power of the cloud while providing state-of-the-art real-time performance and precision. C2RO products are enabling the digital transformation of physical retail and commercial real estate towards a more personalized and frictionless experience for their customers. C2RO’s product offerings are fully compliant with the most stringent privacy regulations, including the EU’s General Data Protection Regulations (GDPR).


About Fonds InnovExport

Fonds Innovexport is an early-stage venture capital firm that supports the development of Quebec-based innovators seeking growth in international markets. Based in Quebec City, Innovexport is partnering with twenty-five experienced entrepreneurs, as well as the Government of Quebec represented by Investissement Québec, the Fonds Espace CDPQ de la Caisse de dépôt et placement du Québec, Desjardins – Innovatech, the Fonds de solidarité FTQ, and Fondaction CSN. They all work together to support the establishment of innovative companies with the potential of becoming global leaders.


About GCI Capital

GCI Ventures Ltd. is a Toronto, Ontario-based Investment Company investing in a wide range of industries including private green and clean technology, consumer products, IT, life sciences, among others. GCI’s participation includes direct investment into companies via equity and convertible notes, as well as in global expansion through licensing and distribution joint ventures.

www.gciventures.com


About Harbor Street Ventures

Harbor Street Ventures is a Chicago-based venture investment firm. Harbor Street Ventures was founded by Steve Komie and David Shulman, both with deep technology backgrounds in algorithmic trading and artificial intelligence.


About TandemLaunch

TandemLaunch is a seed investor and incubator focused on creating early-stage technology start-ups in collaboration with global universities and world-class entrepreneurs. www.tandemlaunch.com


Contact Information:

Franco Forlini, SVP Business Operations Franco.Forlini@c2ro.com Tel: 1.514.941.2331

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C2RO™   |   TRANSFORMING HUMAN BEHAVIOUR INTO ACTIONABLE DATA


C2RO™ is a leader in privacy-aware AI video analysis, specializing in labor optimization and theft deterrence for large-scale retail environments. Our advanced computer vision technology seamlessly integrates with existing security cameras, ensuring flexibility, scalability, and accuracy while strictly adhering to global data privacy regulations, including GDPR.

ENTERA™: Biometric-Free AI Video Analytics
C2RO’s flagship solution, ENTERA™, enhances operational efficiency, asset protection, theft prevention, and customer experience—all while maintaining an unwavering commitment to privacy. By delivering deep behavioral insights, ENTERA™ enables data-driven decision-making, optimizing the entire customer journey—from entry to checkout.

Revolutionizing Retail Security with ENTERA™ Theft Deterrence
ENTERA™ Theft Deterrence leverages AI-driven analytics and patented RFID fusion technology to detect fraud, tampering, and theft in real time across fashion, grocery, and fuel retail sectors. Powered by 100% FACELESS AI™, it offers a non-intrusive, biometric-free security solution that enhances protection without disrupting the customer experience.

ENTERA™ seamlessly scales across thousands of locations with up to 10X savings on Edge investments.

Industry Recognition
Founded in 2016 and headquartered in Montreal, Canada, C2RO™ has earned global recognition:
•    2020 – Named Most Trusted Retail Technology Provider (CIO Techie)
•    2020 & 2021 – Recognized as the Most Innovative Privacy-Aware AI Solution (Corporate Vision)
•    2021 – Selected as the exclusive AI Video Analytics provider for Telefónica Tech
•    2023 – Awarded Best Overall Marketing Analytics Solution (MarTech Breakthrough Awards)

C2RO™ continues to set the standard for AI-powered video analytics, transforming retail security and operations without compromising privacy.

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