Accessite Selects C2RO as their AI Software Partner of Choice to Transform their Shopping Malls into Safe and Engaging Environments
Montreal, Canada – December 10, 2020 – Accessite, a tier-1 European commercial real-estate operator with over 90 commercial sites including 50 shopping malls and retail parks, and C2RO, a pioneer in privacy-aware AI-powered video analytics enterprise software, jointly announced their strategic partnership to leverage C2RO’s AI software, PECEIVE™, to transform Accessite’s commercial retail spaces into safe and engaging environments for visitors. Marking the start of many collaborations under this partnership, the first production deployment of C2RO PERCEIVE™ is currently ongoing at the Passy Plaza shopping mall in Paris, France.
“We are very proud to be recognized by Accessite as the industry leader in privacy-aware AI video analytics software”, says Riccardo Badalone, Chief Executive Officer at C2RO. “The Accessite team has a very clear vision about how they will use our solutions to grow their business and transform the properties they manage, and we are extremely excited to be a highly strategic element in that process.”
Accessite is pioneering the digital transformation of commercial real estate by recognizing and applying the power of AI video analytics to increase the performance and value of the commercial real estate properties they manage. Passy Plaza is the first European mall to support the production deployment of powerful GDPR-compliant AI-powered video analytics solutions. C2RO PECEIVE™ Software has been safely and anonymously collecting comprehensive and highly accurate insights about visitor journeys, socio-demographics, and cross-shopping patterns. These rich insights have allowed Accessite to deterministically measure the effectiveness of marketing initiatives while making data-driven decisions to improve operational efficiency and tenant economics. Furthermore, C2RO’s safety features such as real-time automated occupancy management and mask usage statistics have been critical tools in ensuring that properties managed by Accessite continue to operate safely and efficiently during the COVID-19 global pandemic.
“Among all the video analytics providers worldwide, we chose C2RO specifically for the Perceive™ platform’s unique analysis capabilities, proven data accuracy, enterprise-quality production readiness, and full compliance with European data privacy regulations”, says Jerôme Piaulet, Property Management Director at Accessite.
“C2RO Perceive™ platform is a strategic tool for us to progressively transform our commercial sites for our visitors into safe and experiential environments through iterative marketing, sales, and operational initiatives.”
Since its launch in 2018, C2RO PERCEIVE™ has been the AI video analytics solution of choice for tier-1 enterprise customers operating in commercial real estate, smart transportation, and public safety sectors due to its technological advancements in accurate, reliable, comprehensive and privacy-aware data analysis. Having made data privacy compliance a core part of their go-to-market strategy, C2RO built its technology stack from the ground up to comply with European privacy laws. C2RO PERCEIVE™ has been exhaustively vetted by 3rd parties for compliance with GDPR through Privacy Impact Assessment (PIA). The PERCEIVE™ PIA has been reviewed by CNIL, the national data protection authority of France, and the conclusions affirming that C2RO Perceive™ does not present a high residual risk for the privacy rights of individuals as deployments of the solution expand across Europe. The formal statement from C2RO’s Data Protection Officer is here.
About Accessite
Accessite is a global operator with an overall of €1.4 billion in assets and operating over 90 sites including 50 shopping centers and retail parks. It operates throughout France and in all retail, shopping center, retail parks, and city center asset classes with the ambition of making its customers want to invest in the retail of tomorrow. Since 2014, Accessite has been accelerating the development of its consulting activity: commercial consulting, operational studies, operational asset management, and development of its digital ecosystem.
About C2RO
C2RO is an AI enterprise software company based in Canada that offers privacy-aware AI video analytics for physical spaces using proprietary edge-cloud AI and computer vision technologies. C2RO’s product, Perceive™, is providing actionable insights and enabling the digital transformation of physical spaces towards experiential, interactive, and safe environments for visitors. The C2RO biometric-free solutions are built for scale and reuse existing security cameras while being compliant with the most restrictive data privacy regulations in the world.
Paris, jeudi 10 décembre 2020 – Accessite, premier gestionnaire indépendant spécialisé dans l’immobilier commercial européen, grâce a ces 90 sites commerciaux, dont 50 centres commerciaux et retail parks partout en France, et C2RO, un pionnier du logiciel d’entreprise d’analyse vidéo basé sur l’intelligence artificielle et respectueux de la vie privée, ont annoncé leur partenariat.
Celui-ci permettra de mettre a profit le logiciel d’Intelligence Artificiel de C2RO, PERCEIVE™, afin de transformer les espaces commerciaux d’Accessite en environnements sûrs et attrayants pour les visiteurs. Le premier déploiement de C2RO PERCEIVE™ a lieu au centre commercial Passy Plaza à Paris.
Passy Plaza est donc le premier centre commercial européen à prendre en charge le déploiement de puissantes solutions d’analyse vidéo basées sur l’IA et conformes au RGPD. Le logiciel C2RO Perceive™ collectera en toute sécurité et de manière anonyme des informations complètes et très précises sur les parcours des visiteurs, les données sociodémographiques et les schémas d’achats croisés. Ces informations riches permettront à Accessite de mesurer de manière déterministe l’efficacité des initiatives de marketing tout en prenant des décisions basées sur les données pour améliorer l’efficacité opérationnelle et l’économie des locataires. En outre, les fonctionnalités de sécurité de C2RO telles que la gestion automatisée en temps réel de l’occupation et les statistiques d’utilisation des masques sont des outils essentiels pour garantir que les propriétés gérées par Accessite continuent de fonctionner en toute sécurité et efficacement pendant la pandémie mondiale de COVID-19.
À propos d’Accessite
Accessite est un opérateur mondial avec un actif global de 1,4 milliard d’euros et exploitant plus de 90 sites dont 50 centres commerciaux et parcs commerciaux. Il intervient sur toute la France et sur toutes les classes d’actifs des commerces, centres commerciaux, retail parks et centre-villes avec l’ambition de donner envie à ses clients d’investir dans le commerce de demain. Depuis 2014, Accessite accélère le développement de son activité de conseil: conseil commercial, études opérationnelles, gestion d’actifs et développement de son écosystème numérique.
À propos de C2RO
C2RO est une société de development de logiciels d’Intelligence Artificielle situé au Canada qui propose des solutions d’analyses vidéo d’IA pour les espaces physiques tout en tenant compte de la confidentialité de la vie privée a l’aide de technologies d’intelligence artificielle et de vision par ordinateur exclusives dans le cloud. Le produit de C2RO, Perceive™, fournit des informations exploitables et permet la transformation numérique des espaces physiques vers des environnements expérientiels, interactifs et sûrs pour les visiteurs. Les solutions logiciels de C2RO n’utilisent pas de signatures biométriques, et sont conçues pour faire évoluer et réutiliser les caméras de sécurité existantes tout en étant conformes aux réglementations de confidentialité des données les plus restrictives au monde.
Media Contact
Marketing Communications, C2RO
marketing@c2ro.com
Béatrice Korb
Contact Presse, BMRP
b.korb@bmrp.fr
Clémence Rieu Contact Presse, BMRP c.rieu@bmrp.fr
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